Senior User Experience Designer Sep 2023 - Present

Libro Credit Union

• Redesigned the Online Banking Accounts Pages to enhance feature discoverability and visual clarity, guided by user feedback and behavioral analytics. This resulted in a rise in experience scores from 65% to 88%.

• Created a streamlined onboarding flow for Online Banking that improved first-time user experience that reduced drop-off by over 16%.

• Championed strategic design practices and formalized UX processes across squads, which contributed to an increase in UX maturity from Level 3 to 5 on the NN/g scale.

Digital UX Designer May 2022- Sep 2023

Libro Credit Union

• Co-designed Libro’s first design system to streamline development and ensure accessibility compliance, consistency and efficiency across platforms.

• Integrated UX research into the design lifecycle by securing stakeholder buy-in for tools like HotJar, Qualtrics, and 11:FS, enabling data-driven design decisions backed by over 15,000 pieces of user feedback collected since implementation.

• Modernized Libro.ca homepage to better serve new and existing Owners by transforming it into a data-informed, action-driven experience, resulting in a 75% increase in views.

UX Researcher Apr 2021 - Sep 2022

University of Toronto

• Researched the integration of video conferencing tools in qualitative UX studies to improve the effectiveness of remote user interviews and usability evaluations.

• Awarded the University of Toronto Excellence Award (UTEA), which fully funded the research project and recognized its innovation and potential impact in the field of UX.

Web Designer Mar 2021 - Jun 2022

BISA

• Led the design and development of BISA’s website, prioritizing accessibility and intuitive navigation while operating within budget constraints. Significantly enhanced the association’s digital presence and community reach.

Freelance UX Designer Sep 2018 - Dec 2020

Innovation Hub @iSchool

• Collaborated with student innovation teams to design digital solutions for campus-wide challenges. Owned end-to-end UX for CampusGems, a mobile platform that helps students locate study spots based on real-time availability, and Lost&Found, a centralized digital system for reporting, tracking, and recovering lost items

UX Design Intern May 2018 - Sep 2018

Konfides Information Technologies Inc.

• Revamped the company website’s information architecture using card sorting and tree testing to improve navigation flow. Updated the navigation menu and CTAs for a clearer, more intuitive user journey. Wrote bilingual content in English and Turkish. The changes led to a nearly 10% increase in users and a 30% rise in international view.