Senior Product Designer (Libro Credit Union)

Sep 2023 - Present

• Led the redesign of Libro’s Online Banking app, increasing the overall experience score by 13%, with discoverability and visual clarity rising by 18% and 20%.

• Redesigned the onboarding flow, reducing first-time user drop-off by 25.5% and improving early app engagement.

• Formalized UX processes across agile squads, streamlining hand-offs and raising UX maturity from Level 3 to 4 (NN/gscale).

Digital Product Designer (Libro Credit Union)

May 2022- Sep 2023

• Co-led the creation of Libro’s first accessible, cross-platform design system, resulting in 600+ new tablet users adopting Online Banking.

• Integrated UX research into the design process, gaining stakeholder buy-in for Qualtrics and empowering data-driven decisions with 15,000+ user insights.

• Revamped the website’s homepage into an action-driven, story-led experience, resulting in a 75% increase in user views.

UX Researcher (University of Toronto)

Apr 2021 - Sep 2022

• Researched the integration of video conferencing tools in qualitative UX studies to improve the effectiveness of remote interviews and usability evaluations.

• Received the University of Toronto Excellence Award(UTEA) for the project’s innovation and impact in the field.

Web Designer (BISA)

Mar 2021 - Jun 2022

• Led the end-to-end design and development of the association’s website, delivering an accessible, user-friendly experience within tight budget constraints. The relaunch increased digital engagement by 45%, expanding community reach and participation.

UX Designer (Innovation Hub @iSchool)

Sep 2018 - Dec 2020

• Collaborated with student innovation teams to design digital solutions for campus-wide challenges. Owned end-to-end UX for CampusGems, a mobile platform that helps students locate study spots based on real-time availability, and Lost&Found, a centralized digital system for reporting, tracking, and recovering lost items.

UX Design Intern (Konfides Information Technologies Inc.)

May 2018 - Sep 2018

• Revamped the information architecture of the website using card sorting and tree testing to improve navigation flow.Updated the navigation menu and CTAs for a clearer and more intuitive user journey. Wrote bilingual content in English and Turkish. The changes led to a 10% increase in users and a 30% rise in international views.