I deliver high-quality designs !

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🚀 Latest Work

Transforming Online Banking onboarding to be clear, accessible, and consistent

2025 - Online Banking App

Designed a digital-first onboarding experience for Libro’s Online Banking, replacing the outdated journey with a multi-device, accessible flow that provides clear guidance and aligns with user-first values.

Methods: user interviews and survey, icon and component design, wireframing and prototyping, usability testing

CASE STUDY

Crafting the future of Online Banking by guiding users to financial confidence

2024 - Online Banking App

Shaped the strategic vision and designed a coaching-enabled Online Banking experience, introducing 8 new features and widgets that empower users to manage their finances confidently while addressing key pain points.

Methods: market research, user feedback gathering, persona creation, user stories, ideation, video creation, wireframing

CASE STUDY

Improving Account Page design to support multi-device banking for users

2024 - Online Banking App

Improved the information architecture and UI of the Libro’s Online Banking Account Pages enabling Owners to manage their financial information efficiently. Also designed a new responsive tablet view to support seamless access across devices.

Methods: usability audit, feedback review, user scenarios, market research, ideation, wireframing, usability testing

CASE STUDY

Redesigning Libro’s website to deliver a story-driven experience that guides users toward their financial goals.

2023 - Website

Introduced action-focused components on products, a testimonial section to build trust, a revamped mobile navigation to present information better, and introduced the new Karbon typeface to align with Libro’s brand identity.

Methods: stakeholder workshops, user interviews, personas, ideation, team feedback sessions, UX writing, typography, information architecture, component creation, wireframing, prototyping

CASE STUDY

🏆 Product Highlights

Mortgage Renewals

2025

Created a seamless digital mortgage renewal application that simplifies the renewal process by allowing usersto view personalized rates and terms without the need to book appointments. Focused on empowering users to manage renewals independently while maintaining access to support when needed.

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Design System

2023

Created Libro’s design system to enable faster design iterations and smoother handoff between design and development. Built a scalable, component-based system aligned with Material Design principles and WCAG accessibility standards. Introduced consistent patterns, properties, and documentation to support responsive design.

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Yooli (AI Chatbot)

2023

GenAI Hackathon - 3rd Place

Yooli is an AI-powered chatbot designed to elevate the work of Libro Coaches by handling routine inquiries and providing Owners with instant, accurate responses. The experience is built to ensure coaching remains present and visible throughout, blending human guidance with intelligent automation.

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Pre-approved LOC

2024

Designed a fully digital, self-serve lending experience enabling eligible Libro customers to access a pre-approved $25,000 unsecured line of credit (LOC) without a full application or coach meeting. Integrated optional CUMIS Insurance and streamlined credit access while supporting financial coaching opportunities.

2025

Enhanced account security and streamlined the login process by introducing 2-Step Verification and implementing stronger password requirements, significantly reducing potential unauthorized access. The initiative impacted 27,500 users, improving overall account safety while maintaining a smooth and user-friendly login experience.”

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Identity and Acess

Recurring Prompt

2025

Designed an Accounts page prompt after UX research revealed that many users had outdated personal information, which caused missed product emails and coaching opportunities. The prompt encourages users to confirm or update key personal details to ensure they receive the right opportunities.

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My design process is explorative and full of iteration.

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