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🚀 Latest Work
Onboarding
2025 - Online Banking App
Crafted a first-time onboarding experience for Libro’s online banking platform, designed with a digital-first mindset to make it easy, intuitive, and aligned with the needs of modern banking users.
The new flow replaces an outdated, inaccessible journey with one that supports multi-device consistency, clearer step guidance, and stronger alignment with Libro’s Owner-first values.
Methods: user interviews and survey, icon and component design, wireframing and prototyping, usability testing
True North
2024 - Online Banking App
Contributed to the strategic vision and design of a digital-first, coaching-enabled Online Banking experience that empowers users to manage their finances with confidence.
Led the conceptualization and design of 8 new features and widgets to introduce meaningful functionality that addresses Owner pain points.
Methods: market research, user feedback gathering, persona creation, user stories, ideation, video creation, wireframing
Accounts
2024 - Online Banking App
Improved the information architecture and UI of the Account Pages to simplify access and enhance the experience of switching between personal and business accounts, enabling Owners to manage their information efficiently.
Also designed a responsive tablet view to support seamless access across devices.
Methods: usability audit, feedback review, user scenarios, market research, ideation, wireframing, usability testing
Libro.ca Homepage
2023 - Website
Redesigned Libro’s website to deliver a seamless, story-driven experience that guides users toward their goals.
Introduced action-focused components, a testimonial section to build trust, and implemented the Karbon typeface to align with Libro’s brand identity.
Methods: stakeholder workshops, feedback review, heatmaps, ideation, ux writing, typography, information architecture, component creation, wireframing
🏆 Product Highlights
Mortgage Renewals
2025
Created a seamless digital mortgage renewal application that simplifies the renewal process by allowing Owners to view personalized rates and terms without the need to book appointments. Focused on empowering users to manage renewals independently while maintaining access to support when needed.
Design System
2023
Redesigned Libro’s design system from the ground up to enable faster design iterations and smoother handoff between design and development. Built a scalable, component-based system aligned with Material Design principles and WCAG accessibility standards. Introduced consistent patterns, tokens, and documentation to support responsive design.
Yooli (AI Chatbot)
2023 - Hackathon Submission (3rd Place)
Yooli is an AI-powered chatbot designed to elevate the work of Libro Coaches by handling routine inquiries and providing Owners with instant, accurate responses. The experience is built to ensure coaching remains present and visible throughout, blending human guidance with intelligent automation.
Always on Preapproval
2024
Designed a fully digital, self-serve lending experience enabling eligible Libro Owners to access a pre-approved $25,000 unsecured line of credit without a full application or coach meeting. Integrated optional CUMIS Insurance and streamlined credit access while supporting financial coaching opportunities.
2025
Enhanced account security and streamlined the login process by removing the Enhanced Security feature, which impacted 27,500 Owners, and introducing 2-Step Verification (2SV) for added protection. Implemented new password requirements to further safeguard user accounts.
Identity and Acess
Recurring Prompt
2025
Through UX research, I discovered that some Owners hadn’t updated their personal information in over 15 years. To address this, I designed a prompt on the Accounts page that asks Owners to confirm or update key details like address, contact info, and employment. Owners can skip the prompt up to three times, balancing data accuracy with user control.